Our Endeavour is to build relationships that bond people and cultures across the world through the Common Language of Food. This is the power of “Food Connect”.
As the world shrinks, and becomes a village, food becomes a universal language and connection as we connect with consumers, farmers and communities, and reinvent G.R.I into a power brand, we ask ourselves what are the key beliefs that we will hold on to, and never ever compromise on? – I believe that for us today and tomorrow are essentially driven by passion and I call it “Passion for Purity.”
“Passion forPurity” is not just a slogan. it is a business imperative.
As people across the world are becoming more and more conscious about what they eat, we see great opportunity because we as a company internalized “Purity” as a core value from its inception and our foray into Organic Foods, is a case of business philosophy finding expression in business opportunity.
At G.R.I our goal is to reach every plate in the World through our Rice.